What’s the worst that can happen if Labor wins the election? Six-toed nightmares if online trends hold | The shadow campaign

In the first of a series highlighting online strategy, social media wars and podcast forays in the federal election campaign, we look at a disturbing Liberal TikTok and Labor’s optimistic merch. Plus: who are the ‘Liberals for Independents’?The Liberal party’s strategy on TikTok is a bit more zoomer-friendly than Labor’s approach: think trending memes and audio, rather than politicians talking into the camera for 90 seconds at a time. We’ve previously brought you the mind-boggling pro-nuclear campaign from the Minerals Council, masterminded by the Liberals’ preferred online campaign group, Topham Guerin.But one video from the Liberals’ main page caught our eye, and not just because of a closeup of the feet. Check out the toes. Continue reading...

Mar 3, 2025 - 02:52

What’s the worst that can happen if Labor wins the election? Six-toed nightmares if online trends hold | The shadow campaign

In the first of a series highlighting online strategy, social media wars and podcast forays in the federal election campaign, we look at a disturbing Liberal TikTok and Labor’s optimistic merch. Plus: who are the ‘Liberals for Independents’?

The Liberal party’s strategy on TikTok is a bit more zoomer-friendly than Labor’s approach: think trending memes and audio, rather than politicians talking into the camera for 90 seconds at a time. We’ve previously brought you the mind-boggling pro-nuclear campaign from the Minerals Council, masterminded by the Liberals’ preferred online campaign group, Topham Guerin.

But one video from the Liberals’ main page caught our eye, and not just because of a closeup of the feet. Check out the toes. Continue reading...