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How to Create a Social Media Marketing Strategy in 7 Steps
Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.
Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing.
But what’s the difference between a social media calendar and a social media marketing strategy?
- A content calendar is the place where you slot your social media posts. It shows what content will go live, when, and on which social media platform.
- A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. It outlines your social media goals and the metrics you use to measure your success.
Why do you need a social media marketing strategy? To give direction to your social media marketing efforts and get clarity on what success looks like. The ‘throw stuff on the wall and see what sticks’ approach doesn’t work if you want to achieve a positive return on investment (ROI).
In this article, I’ll share seven steps to create a social media marketing strategy from scratch.
