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Super Bowl Instant Replay: WeatherTech’s Grandmas Gone Wild
THE AD: For WeatherTech's commercial, which was created by longtime agency partner Pinnacle Advertising and directed by Grammy winner Joseph Kahn, four "cougars" in their 70s are the stars of a music video-inspired ad set to Steppenwolf's 1969 hit rock ballad "Born to Be Wild." The quartet of Golden Girls go for a joy ride...
THE AD: For WeatherTech's commercial, which was created by longtime agency partner Pinnacle Advertising and directed by Grammy winner Joseph Kahn, four "cougars" in their 70s are the stars of a music video-inspired ad set to Steppenwolf's 1969 hit rock ballad "Born to Be Wild." The quartet of Golden Girls go for a joy ride...
