Why Personal Branding Is the Secret Weapon for Company Growth

Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are skeptical of brand-speak and polished marketing campaigns, preferring real, authentic voices. The new secret to meeting your customers where they are is your employees' personal brands. While some organizations still resist personal branding, fearing...

Feb 18, 2025 - 12:31
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Why Personal Branding Is the Secret Weapon for Company Growth
Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are skeptical of brand-speak and polished marketing campaigns, preferring real, authentic voices. The new secret to meeting your customers where they are is your employees' personal brands. While some organizations still resist personal branding, fearing...