Books on BookTok: using content creators in book campaigns

Following The Bookseller’s news story ’To blurb or not to blurb’, BookTok creators share their thoughts, and discuss the increasing use of content creators in book campaigns.  

Feb 21, 2025 - 13:42
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Books on BookTok: using content creators in book campaigns
Following The Bookseller’s news story ’To blurb or not to blurb’, BookTok creators share their thoughts, and discuss the increasing use of content creators in book campaigns.