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Cute Creatures in Ads are Fun to Watch—but It’s a Sign that Brands Are Playing it Safe
If you look past the predictable profusion of celebrities in this year's Super Bowl ads, you might see a lot of something else: creatures. NerdWallet's got a talking Beluga whale and Totino's has a bearded space alien. Instacart has the Energizer Bunny and Heinz's galloping dachshunds, among many other brand mascots, mostly non-human. Mountain Dew...
If you look past the predictable profusion of celebrities in this year's Super Bowl ads, you might see a lot of something else: creatures. NerdWallet's got a talking Beluga whale and Totino's has a bearded space alien. Instacart has the Energizer Bunny and Heinz's galloping dachshunds, among many other brand mascots, mostly non-human. Mountain Dew...
