Sprout Social

60+ social media video statistics marketers need to kno...

Videos have taken over content on social media. They’re dynamic, engaging and dr...

Post Performance Report: Brands building a presence on ...

We’re back with another installment of the Post Performance Report (PPR)—a serie...

12 Instagram trends to watch in 2025

As competition on Instagram gets tougher, brands need to stay relevant and find ...

Brand love: How to make audiences’ hearts grow fonder

Is receiving brand love like celebrating Valentine’s Day in primary school? Stay...

10 UK social media trends for 2025

Social media is where culture thrives. It shapes news, influences purchases‌ and...

A powerful employee advocacy example in action: How Spr...

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers...

11 marketing leaders who put social media first

A follow-worthy Twitter is an accomplishment, but it doesn't make you a thought ...

Always Up-to-Date Guide to Social Media Video Specs [Fa...

Last Updated: January 31, 2025 Staying relevant and capturing your audience’s at...

What is a social media content creator and when should ...

As the digital marketing ecosystem continues to evolve, so do its many career pa...

How to analyze Instagram Reels analytics to grow

Growing with Instagram Reels takes more than trend-hopping and editing chops. Wh...

How to adopt AI for content marketing

AI in content marketing is transforming how marketers like you have traditionall...

What does the future of decentralized social media mean...

When Meta announced the launch of Threads, the tech company unveiled its plans f...

7 AI in social media examples to inspire your strategy

Artificial intelligence (AI) is supercharging social media marketing. Think of A...

Always up-to-date guide to social media image sizes

Last Updated: January 31, 2025 Whether it’s a brand promotion, video, news updat...

Celebrating Black History Month: Best practices for soc...

As more organizations eliminate diversity, equity, inclusion and accessibility (...

The importance of social media marketing: 7 stats that ...

Social media has become an essential part of the modern customer journey, underl...

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