Longer pre-film ads ‘wasting time’ of frustrated cinema fans
In past decade, pre-film reels have extended to about 25 minutes for ads and trailers, according to expertsMovie buffs already lamenting the length of time it takes to get to the start of a film might be disappointed to learn that pre-cinema ads are getting longer.Over the past 10 years, adverts for products and brands have taken up a larger proportion of pre-film reels in cinemas, according to experts. Continue reading...

In past decade, pre-film reels have extended to about 25 minutes for ads and trailers, according to experts
Movie buffs already lamenting the length of time it takes to get to the start of a film might be disappointed to learn that pre-cinema ads are getting longer.
Over the past 10 years, adverts for products and brands have taken up a larger proportion of pre-film reels in cinemas, according to experts. Continue reading...