How to Get More Followers on Pinterest: 20 Ways to Grow in 2025

It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business.

But, when used right, Pinterest could become the most effective platform in your social media toolbox.

A bold statement, but I stand by it. That's because Pinterest has what many other social media sites don't — the ability to include links in every single post.

Of course, there's more to Pinterest than just clickable posts. Unlike other social platforms, where content tends to disappear quickly, Pinterest acts more like a visual search engine — meaning the pins you post today can continue driving traffic weeks, months, or even years from now.

With all that in mind, getting more followers on Pinterest isn’t just about vanity metrics. A bigger, engaged audience means more people discovering and saving your content — which translates into more subscribers, sign-ups, sales, and brand awareness over time. Pretty neat, right?

But... how do you get more followers on Pinterest, exactly? 

Let’s break it down. Here are 20 practical tips to help you get more Pinterest followers and move the needle right away.

Optimize your profile

Your profile is the first impression. Here's what you need to do and how to do it to optimize your Pinterest profile.

1. Convert your Pinterest profile to a business account

Pinterest has two kinds of accounts: personal and business. If you have a Pinterest Personal account, I'd recommend switching to a Pinterest Business account. Why? Because business accounts have access to:

• Analytics for how your pins are performing
• Advertising features to create various types of ads
• Pinterest Business Hub & Creator Hub

Pinterest itself recommends converting to a business account to access helpful growth features. Here's how you can convert your Pinterest Personal account to a business profile:

1. Log in to your Pinterest account

2. Click the arrow next to your profile icon

3. Click on the ‘Convert to Business’ option and then the  ‘Upgrade’ button (don’t worry, it won’t cost you anything)

2. Brand your Pinterest profile to make it recognizable

Optimizing your profile is a must for growing on Pinterest. Imagine someone clicking on your pin, going to your Pinterest profile to learn more, and having no clue who you are or what you do. They won't hit that follow button.

Here's how to give some personality to your Pinterest profile page:

1. Add your name and profile name to your profile. If you have a brand name or username that you're already using on your website and other social media accounts, use the same one here.

⚡ Pro-tip: Pinterest also recommends adding searchable keywords along with your name to make it easy for people to discover you. You can use the search option to find relevant keywords and add the relevant ones to your name. 

For example, Micah has used keywords like ‘DIY’, ‘decor,’ and ‘content creator’ to make her profile more discoverable. This helps her appear in searches when users look for DIY inspiration, home decor ideas, or content creators in her niche.

2. Add a clear profile photo so people can put a face to your name. If you're a brand, put your logo in the profile photo.

3. Use your ‘About’ section to describe what you post on Pinterest and how it can benefit your audience. Keep it short and sweet.

4. Add a cover photo telling people what you do or what you represent. This isn't necessary, but it's a good addition!

Shreya Dalela, creator of The Creatives Hour, is the perfect example of how you can brand your account and make it easy for people to click follow.

If you're a small business, you can also apply for Pinterest's verified merchant program to get a blue checkmark, which gives you that extra badge of authenticity and some coveted features (like shopping experiences).

And remember: Branding isn't just for your profile. Pinterest actively encourages its users to put a logo on every pin they share:

“Put a logo on every pin that you make, but keep it subtle. Avoid the lower-right corner, since that spot gets covered up by our product icons.” 

3. Verify your website

Pinterest lets you claim your website, linking it directly to your profile. This ensures your profile picture appears on every pin saved from your site, making it easy for people to find and follow you.

Claiming your website also gives you insights into how often your content is shared. You'll get advanced analytics and a direct link on every saved pin, helping users discover more from you.

Whenever someone saves an image from your site:

• Your profile picture appears on the pin.
• The pin links to your Pinterest profile.
• Viewers see an option to follow you.

Claiming your website also unlocks rich pins. Rich pins are a type of pin that automatically sync information from your website and display extra details like titles and descriptions.

It’s fairly simple to do, if you know the ins and outs of your website. This step-by-step video shows you how.

Create content that engages your audience

Just like other social media platforms, Pinterest's growth thrives on content. Here's how you can make yours more Pin-teresting.