The Best Times to Post on Social Media in 2025 [New Data]

As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you post also play a crucial role. But trying to determine the best times to post to social media can sometimes feel like throwing a bunch of content at the wall and hoping something sticks.

Mar 25, 2025 - 20:02

The Best Times to Post on Social Media in 2025 [New Data]

As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you post also play a crucial role. But trying to determine the best times to post to social media can sometimes feel like throwing a bunch of content at the wall and hoping something sticks.

While some trial-and-error is inevitable, the good news is that you don’t have to figure it all out on your own. Of the marketers surveyed for HubSpot’s 2025 Social Media Trends report, nearly 29% reported that a data-informed marketing strategy is essential, and there is a lot of data available to help you decide when, how often, and even what to post to engage your audience.

So, in this post, I’ve compiled key statistics and expert-tested advice on the best times to post on social media in 2025.

Find the best time to post on the following platforms:

Best Time to Post on Instagram

Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile.

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Here are some of the most recent and relevant studies around the best time to post on Instagram:

Based on analyzing 5.5 million social media posts, Buffer states that the best times to post on Instagram are 7 AM to 8 AM on weekdays.
According to the same report, the best day to post on Instagram is Friday. The worst day is Sunday.
The worst times to post are 11 PM to 12 AM and 1 AM to 2 AM.
SocialBee suggests that the best times to post on Instagram are between 11 AM and 2 PM on Mondays, Tuesdays, and Wednesdays, and at 10 AM on Saturdays.
According to a SocialPilot study on over 50,000 Instagram accounts, the best time to post on Instagram is between 7 AM and 9 AM.
Later states that the best time to post on Instagram is 5 AM.

However, many experts have found that posting on Instagram in the late afternoons and evenings also tends to yield high engagement, as this is when people are scrolling through their phones to wind down from work or school.

While posting at the right time is important, it’s also important to optimize your posts with the right caption so that they reach the maximum audience. You can use tools like Hubspot AI Social Media Caption Generator to easily create engaging and impactful copy for your posts.

Best Time to Post on Facebook

When it comes to the best times to post on Facebook, marketers report almost identical numbers as they do on Instagram.

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According to Buffer, the best time to post on Facebook is between 9 AM and 10 AM.
The best days to post on Facebook are Fridays. The worst are Saturdays and Sundays.
The worst times to post are 4 AM to 5 AM and 11 PM to 12 AM.
According to SocialBee, the best times to post on Facebook are Monday through Friday from 9 AM to 10 AM and 1 PM to 4 PM.

The best times to post on social media can depend on your specific audience and their browsing habits, however.

For example, Alex Ugarte, operations manager of online B2B brokering service London Office Space, has found that between 1 PM and 3 PM on weekdays works best, since “this is when many users take breaks or have downtime, meaning they’re more likely to engage.”

Ugarte adds that “Wednesdays tend to see higher engagement due to midweek productivity dips, and posting around this time has given us solid and consistent visibility.”

Best Time to Post on TikTok

Since 2020, TikTok has become the go-to short-form video platform for Gen Z and Millennial consumers.

Since brands are increasingly targeting their marketing efforts at these younger generations, it’s little wonder that according to HubSpot research, TikTok is seeing a 27.64% increase in investment by marketers in 2025, coming in just behind YouTube and Instagram.

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Studies by SocialPilot show that the best time to post on TikTok is between 10 AM and 6 PM EST on Tuesdays and Thursdays.
Hopper states 10 AM to 11 AM mid-week as the overall best time.
According to Buffer, the best times are Sundays at 8 PM, Tuesdays at 4 PM, and Wednesdays at 5 PM.
According to SocialBu, the best time to post on TikTok globally is Monday at 6 AM, 10 AM, 3 PM, and 10 PM EST, as the platform sees high user engagement early in the week.

Best Time to Post on X (formerly Twitter)

The best times to post on X are a bit more varied than for Instagram and Facebook. In general, aim for times when people are likely to be taking breaks throughout their day.

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After analyzing over 1 million posts, Buffer found that the best time to post on X is 11 AM on Mondays and Fridays.
SocialBee states that the best time to post on X is between 9 AM and 4 PM on Thursdays and Fridays.
For better engagement, SocialPilot suggests posting in the mornings between 9 AM and 11 AM and afternoons around 3 PM on weekdays.
On weekends, it's best to post between 9 AM and 8 PM.

In addition to finding the best times to post on social media, it’s also important to consider how often you should post.

According to Paul Drecksler, ecommerce expert, affiliate marketing professional, and founder of Shopifreaks, this also depends on the platform.

“X moves fast, so multiple posts a day can work, but a few times a week for Instagram or LinkedIn might be enough,” Drecksler says as an example. But even that is more of a guideline than a hard-and-fast rule.

“Algorithms change constantly, and what works for someone else won’t necessarily work for you,” he explains. “Instead of blindly following a schedule, track engagement, test different times, and adjust accordingly. The best data you can use is your own.”

Best Time to Post on LinkedIn

Roughly 30% of U.S. adults use LinkedIn to network and share their professional endeavors. It’s no surprise that weekday mornings — when professionals are gearing up to start their workdays — are the top times for posting on this platform.

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CoSchedule suggests posting on LinkedIn at 12 PM, 10 AM, and 1 AM.
The best days to post are Tuesdays, Thursdays, and Wednesdays.
The lowest-performing days are Sundays, Saturdays, and Mondays.
According to Buffer, you can get high engagement if you post between 7 AM and 4 PM on weekdays, with peak hours between 10 AM and 11 AM on Tuesdays and Thursdays.
SocialPilot states the best time is between 10 AM and 12 PM on Tuesdays, Wednesdays, and Thursdays.

Best Time to Post on Pinterest

HubSpot internal data shows that visual storytelling is on the rise, especially through short-form videos, images, and live streaming. This could make Pinterest — a visual-based search engine — a useful tool for getting your brand’s content in front of your target audience.

The best times to post on Pinterest, according to CoSchedule, are 12:00 PM, 6:17 PM, and 8:02 PM.
The worst times are 4:00 AM, 5:00 AM, and 1:00 AM.
The best days to post are Fridays, Tuesdays, and Thursdays.
According to SocialPilot, however, the best times to post on Pinterest are 8 PM, 4 PM, and 9 PM on Mondays and Tuesdays.
On weekends, posting on Sundays at 8 PM, 12 PM, or 10 PM is ideal.

Best Time to Post on YouTube

More than 2.7 billion people use YouTube every month, and data from a 202 4 Pew Research study suggests that its reach is growing. So, how can you get the best reach on the platform? Let’s dive in.

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Buffer states that videos shared between 3 and 4 PM on Fridays tend to get the highest number of views.
According to SocialPilot, the best time is between 12 PM and 4 PM on weekdays.
On weekends, between 9 AM and 12 PM is ideal.

While reports and surveys state one thing, YouTube experts have a slightly different opinion on the best time to post on YouTube.

This is what Robert Benjamin, a social media expert with more than 814K subscribers on YouTube, has to say.

“Personally, I have found the best time to post to be 10 AM - 12 PM, but this can be largely dictated by the relationship that you have with your audience. My recommendation to anyone uploading YouTube content is that they try to post on a regular schedule so that their audience knows when to expect a video.”

Jensen Tung, a content creator and entrepreneur with more than 524K subscribers, believes that the best time to post depends on your audience demographic and time zone.

He states, "There is no one-size-fits-all best time to post. It depends on your audience's demographic and the time zone most of your viewers are in … YouTube Studio can show the exact hours your audience watches your content. Let that data inform your posting time.”

Creating an Effective Posting Schedule

Although each social network sees its engagement increase at specific hours and days of the week, you’ll still have to tailor your approach to your audience.

You may find that certain content types work better when posted at certain times. For instance, your videos may perform well when posting in the morning, while your images may do better in the late afternoon.

In the words of Skylum CMO Yevhenii Tymoshenko, “the actual game is habit-building. You want people to expect your content, not accidentally stumble on it.” If your audience consistently benefits from your content, they’ll start actively looking for it. “That’s when timing stops being a guessing game and starts becoming an advantage.”

If you don’t have enough of your own yet, I recommend you use the data compiled in this article as a guide. Once you start posting regularly and have collected data, review it to determine when your audience is most active on the platform and what posting schedule they respond to the most.

Editor's note: This post was originally published in April 2014 and has been updated for comprehensiveness.