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Beyond The Cookie: How Connectivity Is Redefining Advertising’s Future
The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting and measurement alternatives in a privacy-centric world. But clinging to outdated notions of addressability means overlooking the broader needs of today’s modern media landscape. Advertisers need to think bigger, connecting the totality of the […] The post Beyond The Cookie: How Connectivity Is Redefining Advertising’s Future appeared first on AdExchanger.
The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting and measurement alternatives in a privacy-centric world. But clinging to outdated notions of addressability means overlooking the broader needs of today’s modern media landscape. Advertisers need to think bigger, connecting the totality of the […]
The post Beyond The Cookie: How Connectivity Is Redefining Advertising’s Future appeared first on AdExchanger.
