Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers

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We’re a few months into the second Trump presidency and how CMOs are reacting has already been quite different from the first go around. It’s not just the topsy-turvy tariffs — though that’s certainly a sizable part of it — but a state of worry with marketers fearful about doing or saying the wrong thing and getting caught in the crossfire, according to agency execs and advisors, who say the ripple effects of that worry has made it harder for clients to make firm decisions and move forward on potential ideas. 

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