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Signal Versus Noise: Rethinking Frequency Management Without Ad IDs
Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven days and so on. This passive approach to avoiding consumer ad overexposure relies on the presence of ad identifiers, which continue to deteriorate. New approaches like performance-based frequency use advanced modeling to determine […] The post Signal Versus Noise: Rethinking Frequency Management Without Ad IDs appeared first on AdExchanger.
Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven days and so on. This passive approach to avoiding consumer ad overexposure relies on the presence of ad identifiers, which continue to deteriorate. New approaches like performance-based frequency use advanced modeling to determine […]
The post Signal Versus Noise: Rethinking Frequency Management Without Ad IDs appeared first on AdExchanger.
