User-Generated Content, Tariffs And AI Will Reshape The Ad Market, Says WPP Media

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad spend forecast on Tuesday, is just the most recent example. Like every prognosticator that’s taken a crack at predicting spending trends for 2025, WPP […] The post User-Generated Content, Tariffs And AI Will Reshape The Ad Market, Says WPP Media appeared first on AdExchanger.

Jun 10, 2025 - 05:46
 0
User-Generated Content, Tariffs And AI Will Reshape The Ad Market, Says WPP Media

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad spend forecast on Tuesday, is just the most recent example. Like every prognosticator that’s taken a crack at predicting spending trends for 2025, WPP […]

The post User-Generated Content, Tariffs And AI Will Reshape The Ad Market, Says WPP Media appeared first on AdExchanger.