.png)
![How To Measure Topical Authority [In 2025] via @sejournal, @Kevin_Indig](https://www.searchenginejournal.com/wp-content/uploads/2024/03/kevin-indig-growth-memo-133.png)
![The 11 Best Landing Page Builder Software Tools [2025]](https://www.growthmarketingpro.com/wp-content/uploads/2024/04/best-landing-page-software-hero-image-1024x618.png?#)
![Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]](https://moz.com/images/blog/banners/Mozcon2025-Speaker-Blog-Header-1180x400_Luke-Carthy-London.png?auto=compress,format&fit=crop&dm=1747731954&s=0a7dbe2a99e197778e464aff2b463e05#)
![Social media image sizes for all networks [May 2025]](https://blog.hootsuite.com/wp-content/uploads/2023/01/Social-Media-Image-Sizes-2023.png)
How GroupM Is Collaborating With PubMatic As The SSP Gets Closer To The Buy Side
The line separating SSPs and DSPs is all but disappearing. And SSPs are building AI-based easy buttons to get closer to buy-side demand. PubMatic, an SSP, announced during NewFronts earlier this month that it’s expanding its Activate self-serve solution for buyers. The move solidifies PubMatic’s new strategy of building an end-to-end programmatic platform as it […] The post How GroupM Is Collaborating With PubMatic As The SSP Gets Closer To The Buy Side appeared first on AdExchanger.
The line separating SSPs and DSPs is all but disappearing. And SSPs are building AI-based easy buttons to get closer to buy-side demand. PubMatic, an SSP, announced during NewFronts earlier this month that it’s expanding its Activate self-serve solution for buyers. The move solidifies PubMatic’s new strategy of building an end-to-end programmatic platform as it […]
The post How GroupM Is Collaborating With PubMatic As The SSP Gets Closer To The Buy Side appeared first on AdExchanger.
