Why It Might Be Time To Rebrand The Open Web

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the sort of inside baseball stuff that ad tech CEOs and founders somehow still continue to debate when […] The post Why It Might Be Time To Rebrand The Open Web appeared first on AdExchanger.

May 15, 2025 - 06:08
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Why It Might Be Time To Rebrand The Open Web

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the sort of inside baseball stuff that ad tech CEOs and founders somehow still continue to debate when […]

The post Why It Might Be Time To Rebrand The Open Web appeared first on AdExchanger.