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When Marketing Budgets Are Threatened, Data Clarity Is Currency
Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher. According to the IAB, 94% of US advertisers are worried about tariffs, and 45% plan to cut budgets as a result. Similarly, Gartner found that nearly 40% of CMOs are seeking to reduce labor costs this year. […] The post When Marketing Budgets Are Threatened, Data Clarity Is Currency appeared first on AdExchanger.
Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher. According to the IAB, 94% of US advertisers are worried about tariffs, and 45% plan to cut budgets as a result. Similarly, Gartner found that nearly 40% of CMOs are seeking to reduce labor costs this year. […]
The post When Marketing Budgets Are Threatened, Data Clarity Is Currency appeared first on AdExchanger.
