Spin Sucks

The Three Steps to Creating Your Own Successful Podcast

There are three steps—prep, production, and promotion—to creating your own succe...

Quickly Turn Your Media Pitch Into a Podcast Success

How can you turn an effective media pitch into one that grabs a podcast host's a...

Evolving the PESO Model© With Academia and Research

The PESO Model Certification collaborates with USC Annenberg School for Communic...

How to Use NotebookLM In Your Communications Planning

Gini Dietrich shows how NotebookLM creates AI-generated podcast-style discussion...

A Game-Changing Approach to SME-Driven Content Creation

Want to scale your expert-driven content? Gini Dietrich has a tool recommendatio...

How AI In PR Is Revolutionizing How You Work

What would you do with two extra days a week? That's the potential time-saving o...

The Business of Social Mission

Meg Crumbine says a big brand cannot do business without a social mission. She s...

How Comms Pros Can Counter Misinformation

Misinformation spreads at lightning speed, but with preparation and the right to...

The No BS Podcasting Guide for You and Your Clients

There is a lot of advice online about podcasting, but Danny Brown cautions many ...

When Facts Don’t Matter: A 2025 Guide to Truth-Based Co...

Today in 'Things That Keep Communication Pros Awake at Night': misinformation, d...

Your Earned Media Strategy Needs a Complete Overhaul

Stop chasing traditional media hits and start building real influence. Gini Diet...

7 Steps to Overcome Negative Online Press

Jennifer Norene outlines seven steps for brands to overcome bad press, get negat...

Building a Strategic Communications Measurement Framework

CEOs love metrics that move the needle. Gini Dietrich shows you how to report PR...

Taking Measurement a Step Further In 2025

According to the State of PR Measurement from Muck Rack, 86% of PR practitioners...

5 PR Lessons From Wicked and Its Most Iconic Characters

Kim Markus shares five 5 PR lessons from Wicked - Elphaba, Glinda, and the rest ...

The Power of Online Communities

Online communities are transforming the way brands connect with audiences. Meg C...

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