Spin Sucks

How the Social Media News Anchor Is Redefining Journalism

Explore the transformative role of the social media news anchor in today's journ...

PESO Model© Measurement in an AI-Driven World

E-E-A-T isn't just for SEO. It's becoming the foundation of effective PR measure...

What the Future of the PESO Model© Looks Like

Remember when we thought social media would kill traditional PR? Instead, it mad...

The Guide to Creating and Protecting Your Intellectual ...

The PESO Model® took 10 years to become an "overnight success." Gini Dietrich ha...

How Communicators Must Adapt to AI Search Results

How are you adapting your content strategy for AI search? GIni Dietrich has put ...

Why Are Brands Still Struggling With Storytelling?

Storytelling transcends time and culture yet most brands still struggle with it....

The New Rules of Modern Earned Media

The White House's communications challenges prove one thing: earned media succes...

Standing Out by Finding Your PR Niche

Specialization sets you apart, builds credibility, and attracts clients seeking ...

Unlocking the Essence of True Thought Leadership

Ever wonder what sets true thought leaders apart? It's not just about sharing ar...

Unlocking the Power of Mentorship: A Guide for Communic...

Mentoring is a powerful tool for career growth, both for mentors and protégés. P...

A Comprehensive Guide to the PESO Model©

Continuous evolution is key in the PESO Model©. Gini Dietrich shows you how to s...

10 Tips for Better PR Pitching Results as Media Layoffs...

Earned media continues to get more fragmented and more challenging to secure. Fr...

The Newly Refreshed PESO Model© Graphic and Process

Introducing the newly improved PESO Model™ graphic and process with an update to...

Content Writer vs. Copywriter: Feel the Difference

Learn the key differences between a content writer and a copywriter—and what to ...

How to Evolve Your PR Measurement Efforts

Don't miss out on this comprehensive PR measurement overview from Gini Dietrich,...

Entering the Metaverse: PR Implications of Virtual Good...

The rise of the metaverse signifies a significant shift in digital marketing and...

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