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The real gap in PR metrics: Taking a financial approach to PR’s ROI problem
Media mentions still carry a lot of weight in PR. They look great in reports, they give teams something to show, they’re easy to track, but surface visibility doesn’t always equal impact. The real question isn’t where you showed up. It’s what it did for the brand. Did the right audience see it? Did it […] The post The real gap in PR metrics: Taking a financial approach to PR’s ROI problem first appeared on Agility PR Solutions.
Media mentions still carry a lot of weight in PR. They look great in reports, they give teams something to show, they’re easy to track, but surface visibility doesn’t always equal impact. The real question isn’t where you showed up. It’s what it did for the brand. Did the right audience see it? Did it […]
The post The real gap in PR metrics: Taking a financial approach to PR’s ROI problem first appeared on Agility PR Solutions.
