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What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding company land a few years ago. The other was Sir Martin Sorrell’s S4 Capital and its manifestation, Monks. For a while it looked as though Sorrell was winning, provoking the usually affable Jones into grumpiness … The post What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies first appeared on More About Advertising.
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding company land a few years ago. The other was Sir Martin Sorrell’s S4 Capital and its manifestation, Monks. For a while it looked as though Sorrell was winning, provoking the usually affable Jones into grumpiness …
The post What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies first appeared on More About Advertising.
