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Martini breezes in on the summer spritz market with Ogilvy
Ogilvy has drafted in Jonathan Bailey, who stars in Bridgerton as well as Wicked and Jurassic Park Rebirth, to embody the carefree Italian dolce vita and all things summer for the new Martini campaign. Apparently, Bailey goes to Italy every summer and the ad was filmed at the tail end of his last trip. The … The post Martini breezes in on the summer spritz market with Ogilvy first appeared on More About Advertising.
Ogilvy has drafted in Jonathan Bailey, who stars in Bridgerton as well as Wicked and Jurassic Park Rebirth, to embody the carefree Italian dolce vita and all things summer for the new Martini campaign. Apparently, Bailey goes to Italy every summer and the ad was filmed at the tail end of his last trip. The …
The post Martini breezes in on the summer spritz market with Ogilvy first appeared on More About Advertising.
