Spin Sucks

The Future of the PR Industry In an AI World

Explore the future of PR in a world where AI will do creative things almost more...

Supercharging AI Tools for Your Day-to-Day Comms Work

In this article, Gini Dietrich shows you how to enhance AI output and boost prod...

Why Every Entrepreneur Needs Media Training

Media interviews boost brand awareness in a way marketing can’t achieve. Ryan Ba...

Earned Media Among Corporate Silence and Fragmented Bub...

In this article, Gini Dietrich details how the landscape of earned media is evol...

Charge What You’re Worth: 9 Steps to Create Solutions-B...

In this article, Gini Dietrich details a 9-step process that allows you to incor...

5 Questions to Ask During a Communications Post-Mortem

Communicators spend a great deal of time on the front end of an important projec...

The Struggles We All Have With the PESO Model©

The PESO Model© is a total no-brainer for 2024 and beyond PR, but that doesn’t m...

How to Convince an SME to Back E-E-A-T

Victor Ijidola shows how to collaborate with a subject matter expert and use the...

How to Use Anti-Fragile Tactics to Predict the Future

Gini Dietrich says if you want to enhance your ability to predict the future, yo...

Women-Owned Agencies and Solopreneurs Are the Future

Burnout, harassment, and fewer opportunities are some reasons women leave tradit...

When Your Client Wants to Replace You with Generative AI

AI can analyze data, but it can't network over coffee. Gini Dietrich describes h...

Embracing Humor and Building Trust Through a Crisis 

Sometimes the most effective strategy to turn a crisis on its head is to embrace...

The Future of Search: A Content Knowledge Graph and AI

Keywords are out, content knowledge graphs are in. Find out why in Gini Dietrich...

Quickly Turn Your Media Pitch Into a Podcast Success

How can you turn an effective media pitch into one that grabs a podcast host's a...

A Game-Changing Approach to SME-Driven Content Creation

Want to scale your expert-driven content? Gini Dietrich has a tool recommendatio...

How to Use NotebookLM In Your Communications Planning

Gini Dietrich shows how NotebookLM creates AI-generated podcast-style discussion...

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