Spin Sucks

Elevate Your Leadership With These 5 Essential Business...

Explore five key types of business stories that build trust, inspire action, and...

The Uncomfortable Truth About Brand Storytelling

Gini Dietrich says your brand isn't Harry Potter—it's Dumbledore providing the w...

PR Is Evolving With AI – And That’s a Good Thing

Modern PR teams are using AI tools to spot emerging stories, gauge responses, an...

Why Your PESO Model© Program Isn’t Working

Integration isn't a tactic—it's a mindset that requires organizational change. G...

Why Communicators Will Thrive (Not Disappear) in the AI...

AI excels at processing information. Humans excel at building relationships. Thi...

The PESO Model© and the Future of Enterprise MarComm

Christopher Barger joins Spin Sucks as chief strategy officer and makes the case...

Meet the Dream Team Leading the PESO Model© Evolution

Is this mic on? We have some exciting news! Gini Dietrich introduces the new tea...

Your Mid-Year Communications Plan Check

Are you using the PESO Model© to its full glory? Crazy times like these are exac...

Advancing the PESO Model© Through Strategic Learning

Learning isn’t a checkbox; it’s a strategic advantage. Shelly Verkamp is here to...

Unlocking the Real Power of the PESO Model©

If you're choosing a tactic from each media type and calling it the PESO Model©,...

Bringing the PESO Model© to the Enterprise Stage

The PESO Model® is stepping onto the enterprise stage! Travis Claytor explains h...

A Modern Guide to Measurement in the PESO Model©

What happens when your paid, earned, shared, and owned media actually work toget...

Leveraging AI to Supercharge Crisis Communications Plan...

Crisis communications planning needs an overhaul if PR professionals are to keep...

Create a Data Story Executives Will Love

Your job isn’t to show your work. It’s to show what it means. Gini Dietrich has ...

Mastering the Art of Data Storytelling

The best metric in the world means nothing without context. Give it a story. Giv...

The Stages of Learning (and Why Crocheting Almost Broke...

What do crocheting and the PESO Model© have in common? More than you’d think. Sh...

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