Spin Sucks

The Future of the PR Industry In an AI World

Explore the future of PR in a world where AI will do creative things almost more...

Supercharging AI Tools for Your Day-to-Day Comms Work

In this article, Gini Dietrich shows you how to enhance AI output and boost prod...

Why Every Entrepreneur Needs Media Training

Media interviews boost brand awareness in a way marketing can’t achieve. Ryan Ba...

Earned Media Among Corporate Silence and Fragmented Bub...

In this article, Gini Dietrich details how the landscape of earned media is evol...

The Effect of Generative Search On Video Marketing

The Google Search Generative Experience (SGE) is here and changing how content i...

The Two-Question Test for CEOs Considering Political St...

Before you hit send: critical considerations for CEOs contemplating political st...

The Struggles We All Have With the PESO Model©

The PESO Model© is a total no-brainer for 2024 and beyond PR, but that doesn’t m...

How to Convince an SME to Back E-E-A-T

Victor Ijidola shows how to collaborate with a subject matter expert and use the...

How to Use Anti-Fragile Tactics to Predict the Future

Gini Dietrich says if you want to enhance your ability to predict the future, yo...

Women-Owned Agencies and Solopreneurs Are the Future

Burnout, harassment, and fewer opportunities are some reasons women leave tradit...

When Your Client Wants to Replace You with Generative AI

AI can analyze data, but it can't network over coffee. Gini Dietrich describes h...

Embracing Humor and Building Trust Through a Crisis 

Sometimes the most effective strategy to turn a crisis on its head is to embrace...

The Importance of Teaching (and Learning) Negotiation S...

Have you ever noticed how many women struggle with the “What is your rate?” ques...

How to Turn Data Into Engaging PR Stories

We live in a data-driven world that helps businesses make better decisions, but ...

Lessons In Crisis Communications from CPK

California Pizza Kitchen’s response to a recent delivery mistake offers several ...

The Future of Search: A Content Knowledge Graph and AI

Keywords are out, content knowledge graphs are in. Find out why in Gini Dietrich...

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