Spin Sucks

5 PR Lessons From Wicked and Its Most Iconic Characters

Kim Markus shares five 5 PR lessons from Wicked - Elphaba, Glinda, and the rest ...

Building a Strategic Communications Measurement Framework

CEOs love metrics that move the needle. Gini Dietrich shows you how to report PR...

Taking Measurement a Step Further In 2025

According to the State of PR Measurement from Muck Rack, 86% of PR practitioners...

7 Steps to Overcome Negative Online Press

Jennifer Norene outlines seven steps for brands to overcome bad press, get negat...

Evolving the PESO Model© With Academia and Research

The PESO Model Certification collaborates with USC Annenberg School for Communic...

How Growth Hacks Drive Quick Wins and Brand Visibility

Want to show quick results in a new PR role? Gini Dietrich has 10 growth hacks y...

Lessons In Crisis Communications from CPK

California Pizza Kitchen’s response to a recent delivery mistake offers several ...

How to Turn Data Into Engaging PR Stories

We live in a data-driven world that helps businesses make better decisions, but ...

The Importance of Teaching (and Learning) Negotiation S...

Have you ever noticed how many women struggle with the “What is your rate?” ques...

The Three Steps to Creating Your Own Successful Podcast

There are three steps—prep, production, and promotion—to creating your own succe...

The Communicator’s Guide to the 2025 Earned Media Mosaic

NEW RESEARCH: How will earned media strategies evolve in 2025's hyper-fragmented...

The Power of Online Communities

Online communities are transforming the way brands connect with audiences. Meg C...

Standing Out by Finding Your PR Niche

Specialization sets you apart, builds credibility, and attracts clients seeking ...

Using the PESO Model© to Rebuild Institutional Trust

The 2025 Trust Barometer reveals a crisis of grievance, with 61% of global citiz...

How AI Search Is Changing the PR Game

The rules of PR are changing. With AI-powered search becoming the new gatekeeper...

5 PR Predictions for 2025

As the annual predictions fly, Dustin Siggins explores 5 PR predictions for comm...

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