Spin Sucks

10 Reasons to Ditch the RFP Process In Your Agency Search

Gini Dietrich details why the RFP process is detrimental to both brands and agen...

How I Landed an Interview With Forbes in Five Hours

The news cycle moves quickly so how can you insert your company into a relevant ...

Charge What You’re Worth: 9 Steps to Create Solutions-B...

In this article, Gini Dietrich details a 9-step process that allows you to incor...

5 Questions to Ask During a Communications Post-Mortem

Communicators spend a great deal of time on the front end of an important projec...

The Struggles We All Have With the PESO Model©

The PESO Model© is a total no-brainer for 2024 and beyond PR, but that doesn’t m...

How to Use Anti-Fragile Tactics to Predict the Future

Gini Dietrich says if you want to enhance your ability to predict the future, yo...

How to Convince an SME to Back E-E-A-T

Victor Ijidola shows how to collaborate with a subject matter expert and use the...

Women-Owned Agencies and Solopreneurs Are the Future

Burnout, harassment, and fewer opportunities are some reasons women leave tradit...

When Your Client Wants to Replace You with Generative AI

AI can analyze data, but it can't network over coffee. Gini Dietrich describes h...

Embracing Humor and Building Trust Through a Crisis 

Sometimes the most effective strategy to turn a crisis on its head is to embrace...

The Importance of Teaching (and Learning) Negotiation S...

Have you ever noticed how many women struggle with the “What is your rate?” ques...

How to Turn Data Into Engaging PR Stories

We live in a data-driven world that helps businesses make better decisions, but ...

The Future of Search: A Content Knowledge Graph and AI

Keywords are out, content knowledge graphs are in. Find out why in Gini Dietrich...

How Growth Hacks Drive Quick Wins and Brand Visibility

Want to show quick results in a new PR role? Gini Dietrich has 10 growth hacks y...

Lessons In Crisis Communications from CPK

California Pizza Kitchen’s response to a recent delivery mistake offers several ...

The Three Steps to Creating Your Own Successful Podcast

There are three steps—prep, production, and promotion—to creating your own succe...

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