Spin Sucks

5 PR Lessons From Wicked and Its Most Iconic Characters

Kim Markus shares five 5 PR lessons from Wicked - Elphaba, Glinda, and the rest ...

Building a Strategic Communications Measurement Framework

CEOs love metrics that move the needle. Gini Dietrich shows you how to report PR...

7 Steps to Overcome Negative Online Press

Jennifer Norene outlines seven steps for brands to overcome bad press, get negat...

The Three Steps to Creating Your Own Successful Podcast

There are three steps—prep, production, and promotion—to creating your own succe...

Evolving the PESO Model© With Academia and Research

The PESO Model Certification collaborates with USC Annenberg School for Communic...

A Game-Changing Approach to SME-Driven Content Creation

Want to scale your expert-driven content? Gini Dietrich has a tool recommendatio...

How AI In PR Is Revolutionizing How You Work

What would you do with two extra days a week? That's the potential time-saving o...

How Comms Pros Can Counter Misinformation

Misinformation spreads at lightning speed, but with preparation and the right to...

Taking Measurement a Step Further In 2025

According to the State of PR Measurement from Muck Rack, 86% of PR practitioners...

When Facts Don’t Matter: A 2025 Guide to Truth-Based Co...

Today in 'Things That Keep Communication Pros Awake at Night': misinformation, d...

The No BS Podcasting Guide for You and Your Clients

There is a lot of advice online about podcasting, but Danny Brown cautions many ...

The Business of Social Mission

Meg Crumbine says a big brand cannot do business without a social mission. She s...

How Communicators Must Adapt to AI Search Results

How are you adapting your content strategy for AI search? GIni Dietrich has put ...

The Guide to Creating and Protecting Your Intellectual ...

The PESO Model® took 10 years to become an "overnight success." Gini Dietrich ha...

What the Future of the PESO Model© Looks Like

Remember when we thought social media would kill traditional PR? Instead, it mad...

PESO Model© Measurement in an AI-Driven World

E-E-A-T isn't just for SEO. It's becoming the foundation of effective PR measure...

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