Spin Sucks

A Roadmap for Successful Book Publicity

Gail Sideman says book publicity is a marathon, not a sprint. She breaks it down...

How I Landed an Interview With Forbes in Five Hours

The news cycle moves quickly so how can you insert your company into a relevant ...

10 Reasons to Ditch the RFP Process In Your Agency Search

Gini Dietrich details why the RFP process is detrimental to both brands and agen...

Earned Media: How to Design the Perfect Pitch

Designing your earned media efforts for results in 2022 means taking a page from...

Eight Key Tips for Simplifying Complex B2B Content

Producing great content in the B2B tech space is hard, especially when it has to...

Beyond Links: The New Era of Digital PR and SEO

Gini Dietrich says the battlefield of search rankings has evolved. Today, it's n...

The PR Pro’s Responsibility In Working With Mom-Run Inf...

The influencer space is growing quickly but little is being done to protect chil...

The Communicator’s Guide to the 2025 Earned Media Mosaic

NEW RESEARCH: How will earned media strategies evolve in 2025's hyper-fragmented...

Evolving the PESO Model© With Academia and Research

The PESO Model Certification collaborates with USC Annenberg School for Communic...

A Game-Changing Approach to SME-Driven Content Creation

Want to scale your expert-driven content? Gini Dietrich has a tool recommendatio...

How AI In PR Is Revolutionizing How You Work

What would you do with two extra days a week? That's the potential time-saving o...

The No BS Podcasting Guide for You and Your Clients

There is a lot of advice online about podcasting, but Danny Brown cautions many ...

Using the PESO Model© to Rebuild Institutional Trust

The 2025 Trust Barometer reveals a crisis of grievance, with 61% of global citiz...

Mastering the Integration Magic of the PESO Model©

Ready to transform your marketing approach? Gini Dietrich describes how true PES...

How AI Search Is Changing the PR Game

The rules of PR are changing. With AI-powered search becoming the new gatekeeper...

How AI Will Change the PESO Model In 2025

Integration used to be manual and based on gut instinct. Now, Gini Dietrich says...

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