Spin Sucks

How Growth Hacks Drive Quick Wins and Brand Visibility

Want to show quick results in a new PR role? Gini Dietrich has 10 growth hacks y...

How to Use NotebookLM In Your Communications Planning

Gini Dietrich shows how NotebookLM creates AI-generated podcast-style discussion...

Your Earned Media Strategy Needs a Complete Overhaul

Stop chasing traditional media hits and start building real influence. Gini Diet...

PR Is Evolving With AI – And That’s a Good Thing

Modern PR teams are using AI tools to spot emerging stories, gauge responses, an...

Why Communicators Will Thrive (Not Disappear) in the AI...

AI excels at processing information. Humans excel at building relationships. Thi...

The PESO Model© and the Future of Enterprise MarComm

Christopher Barger joins Spin Sucks as chief strategy officer and makes the case...

Meet the Dream Team Leading the PESO Model© Evolution

Is this mic on? We have some exciting news! Gini Dietrich introduces the new tea...

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