‘It will happen when it happens’: Google’s Privacy Sandbox continues in limbo

Investment in Google's privacy sandbox has stalled as the industry waits on further clarification around Chrome's third-party cookie policy.

Mar 19, 2025 - 05:01
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‘It will happen when it happens’: Google’s Privacy Sandbox continues in limbo

Critics were quick to round on Google following the publication of its latest Privacy Sandbox report, with hard-hitting punditry highlighting concessions around its flaws.

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The quarterly report — which Google is obligated to publish, per the U.K.’s Competition Markets Authority requirements — acknowledged functionality challenges, particularly with its attribution reporting API.

Of course, vocal Privacy Sandbox critics, such as Movement for an Open Web and The Trade Desk, were quick to offer their thoughts, with the former labeling the report “yet another nail in the coffin.”

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