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LinkedIn Launches Its Own Conversion API
To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window. The post LinkedIn Launches Its Own Conversion API appeared first on AdExchanger.
To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window.
The post LinkedIn Launches Its Own Conversion API appeared first on AdExchanger.
