YouTube Won TV, Or Did TV Win YouTube?; Down Like A Leads Balloon

Like And Subscribe YouTube is officially bigger on TV than it is on mobile and desktop, Variety reports. According to CEO Neal Mohan, TV is now the No. 1 device for YouTube in the US by watch time, as per Nielsen’s measurement. For advertisers, this means the money they spend on programmatic YouTube ads gets […] The post YouTube Won TV, Or Did TV Win YouTube?; Down Like A Leads Balloon appeared first on AdExchanger.

Feb 12, 2025 - 06:06
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YouTube Won TV, Or Did TV Win YouTube?; Down Like A Leads Balloon

Like And Subscribe YouTube is officially bigger on TV than it is on mobile and desktop, Variety reports. According to CEO Neal Mohan, TV is now the No. 1 device for YouTube in the US by watch time, as per Nielsen’s measurement. For advertisers, this means the money they spend on programmatic YouTube ads gets […]

The post YouTube Won TV, Or Did TV Win YouTube?; Down Like A Leads Balloon appeared first on AdExchanger.