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Ticket Sales Or Ad Sales?; The Birds-Eye View-Through
The Golden Ticket Spotify wants to sell you concert tickets. It’s a pretty obvious next step for a streaming audio business. Spotify knows people’s music preferences and could easily extrapolate their likelihood to pay to attend a nearby show. Monetizing music “super fans” is Spotify’s big opportunity. But actually doing it is pretty complicated, writes […] The post Ticket Sales Or Ad Sales?; The Birds-Eye View-Through appeared first on AdExchanger.
The Golden Ticket Spotify wants to sell you concert tickets. It’s a pretty obvious next step for a streaming audio business. Spotify knows people’s music preferences and could easily extrapolate their likelihood to pay to attend a nearby show. Monetizing music “super fans” is Spotify’s big opportunity. But actually doing it is pretty complicated, writes […]
The post Ticket Sales Or Ad Sales?; The Birds-Eye View-Through appeared first on AdExchanger.
