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Jemma Marchant: why emotional loyalty beats endless discounts
Nowadays, my inbox is flooded with discounts. While these offers are fun and ‘personal’ (I used that term lightly), they no longer spark the same joy or excitement they once did. This got me thinking: Have we become so accustomed to discounts that paying full price now seems out of the ordinary? Given the sheer … The post Jemma Marchant: why emotional loyalty beats endless discounts first appeared on More About Advertising.
Nowadays, my inbox is flooded with discounts. While these offers are fun and ‘personal’ (I used that term lightly), they no longer spark the same joy or excitement they once did. This got me thinking: Have we become so accustomed to discounts that paying full price now seems out of the ordinary? Given the sheer …
The post Jemma Marchant: why emotional loyalty beats endless discounts first appeared on More About Advertising.
