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VCCP’s Iva Johan: the real-life consequences of digital fails
By Iva Johan, CSO at Bernadette, VCCP’s digital experience agency In today’s hyper-connected world, more than 60% of all brand interactions happen digitally. It’s obvious that brands should be prioritising digital experience – so why do most brands still fail to deliver? There’s a chasm between what customers expect from a brand’s digital touchpoints and … The post VCCP’s Iva Johan: the real-life consequences of digital fails first appeared on More About Advertising.
By Iva Johan, CSO at Bernadette, VCCP’s digital experience agency In today’s hyper-connected world, more than 60% of all brand interactions happen digitally. It’s obvious that brands should be prioritising digital experience – so why do most brands still fail to deliver? There’s a chasm between what customers expect from a brand’s digital touchpoints and …
The post VCCP’s Iva Johan: the real-life consequences of digital fails first appeared on More About Advertising.
