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WPP wins global Heineken shopper marketing brief
Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 and Heineken Silver. The WPP team will be led by VML, deploying WPP’s AI-based Open system. It will also focus on developing integrated shopper experiences around key sponsorships including Formula 1, the UEFA Champions League and live … The post WPP wins global Heineken shopper marketing brief first appeared on More About Advertising.
Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 and Heineken Silver. The WPP team will be led by VML, deploying WPP’s AI-based Open system. It will also focus on developing integrated shopper experiences around key sponsorships including Formula 1, the UEFA Champions League and live …
The post WPP wins global Heineken shopper marketing brief first appeared on More About Advertising.