The Trade Desk lifts the lid on Deal Desk a ‘hub for PMP management’ 

The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies in the Deal ID ecosystem.

Deal Desk’s official announcement is expected imminently, although Will Doherty, svp inventory development, The Trade Desk, teased the launch on stage at the IAB Tech Lab Summit, hosted in New York City, June 4. 

In discussion with IAB Tech Lab CEO Anthony Katsur, Doherty outlined the pending launch explaining that it was aimed at addressing structural inefficiencies in the Deal ID or private marketplace ecosystem. 

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