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Family Safety App Life360 Launches Location-Based Ad Targeting
Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, called Place Ads, and a foot-traffic analytics product named Uplift that measures store visitation. The company has a portfolio of products built around tracking. It’s widely used […] The post Family Safety App Life360 Launches Location-Based Ad Targeting appeared first on AdExchanger.
Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, called Place Ads, and a foot-traffic analytics product named Uplift that measures store visitation. The company has a portfolio of products built around tracking. It’s widely used […]
The post Family Safety App Life360 Launches Location-Based Ad Targeting appeared first on AdExchanger.
