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AI In Q4: What Worked, What Didn’t And What’s Next
AI-driven content and personalization are no longer just an advantage; they’re a necessity. According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, targeted campaigns during this past holiday shopping season. And AI’s rate of progress, particularly among industry giants like Google and Amazon, […] The post AI In Q4: What Worked, What Didn’t And What’s Next appeared first on AdExchanger.
AI-driven content and personalization are no longer just an advantage; they’re a necessity. According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, targeted campaigns during this past holiday shopping season. And AI’s rate of progress, particularly among industry giants like Google and Amazon, […]
The post AI In Q4: What Worked, What Didn’t And What’s Next appeared first on AdExchanger.
