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In The Room Where (The Ad Auction) Happens
The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard? The post In The Room Where (The Ad Auction) Happens appeared first on AdExchanger.
The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard?
The post In The Room Where (The Ad Auction) Happens appeared first on AdExchanger.