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After Xandr: Why The Open Internet’s Future Hinges On Integration, Not Fragmentation
Microsoft’s decision to shutter its Xandr DSP, formerly AppNexus, a pioneer in programmatic advertising, is reverberating throughout the ad tech industry. As Microsoft itself puts it: “Our commitment to more private and personalized advertising experiences for a conversational and agentic world is not achievable with the industry’s current DSP model and, therefore, it no longer […] The post After Xandr: Why The Open Internet’s Future Hinges On Integration, Not Fragmentation appeared first on AdExchanger.
Microsoft’s decision to shutter its Xandr DSP, formerly AppNexus, a pioneer in programmatic advertising, is reverberating throughout the ad tech industry. As Microsoft itself puts it: “Our commitment to more private and personalized advertising experiences for a conversational and agentic world is not achievable with the industry’s current DSP model and, therefore, it no longer […]
The post After Xandr: Why The Open Internet’s Future Hinges On Integration, Not Fragmentation appeared first on AdExchanger.
