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DoubleVerify CEO Mark Zagorski: ‘No One Roots For The Referee’
Last week, DoubleVerify sued Adalytics over a report it published in March, which claimed that DV and others failed to block traffic from declared bots. Declared bots should be relatively easy to spot, since they openly identify themselves to sites and services. In its suit, DoubleVerify contends that Adalytics defamed the company by implying its […] The post DoubleVerify CEO Mark Zagorski: ‘No One Roots For The Referee’ appeared first on AdExchanger.
Last week, DoubleVerify sued Adalytics over a report it published in March, which claimed that DV and others failed to block traffic from declared bots. Declared bots should be relatively easy to spot, since they openly identify themselves to sites and services. In its suit, DoubleVerify contends that Adalytics defamed the company by implying its […]
The post DoubleVerify CEO Mark Zagorski: ‘No One Roots For The Referee’ appeared first on AdExchanger.
