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British Gas chief marketer: ‘Unmissable’ mascots, non-traditional pitching and a marketing team to rival agencies
Centrica’s group brand and marketing officer Andy Freeman discusses building up his internal team, plus the ‘crunchy’ five-year path to launching British Gas’ new brand platform.
Centrica’s group brand and marketing officer Andy Freeman discusses building up his internal team, plus the ‘crunchy’ five-year path to launching British Gas’ new brand platform.
