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Tips and insights for measuring the real ROI of your PR campaigns
Public relations is often misunderstood as a branding tool that’s hard to quantify. But in today’s data-driven world, that view is outdated. Brands that treat PR as an investment, not just an expense, are asking the right question: What’s the real return on investment (ROI) of our PR efforts? Measuring PR ROI doesn’t have to […] The post Tips and insights for measuring the real ROI of your PR campaigns first appeared on Agility PR Solutions.
Public relations is often misunderstood as a branding tool that’s hard to quantify. But in today’s data-driven world, that view is outdated. Brands that treat PR as an investment, not just an expense, are asking the right question: What’s the real return on investment (ROI) of our PR efforts? Measuring PR ROI doesn’t have to […]
The post Tips and insights for measuring the real ROI of your PR campaigns first appeared on Agility PR Solutions.
