When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out

So many factors contribute to the success of your videos on YouTube: your video title, thumbnail, YouTube SEO, and (perhaps most importantly) the quality of your content.

It’s a lot to consider, and it’s often not easy to pinpoint what will resonate with your YouTube subscribers the most.

But thanks to our analysis of more than 1 million videos shared on YouTube, we can offer a little more concrete guidance on at least one of those factors: the best time to post on YouTube.

As we’ll get into later on, this is not a magic bullet for content success — the factors I mentioned above have an outsized impact. But compared to all the work that goes into the rest of these processes, posting your YouTube videos and YouTube shorts when you’re most likely to get views is an easy box to tick. And it could give your content the boost it deserves.

In our analysis, we compared the median views of more than a million videos shared at different times. This helped us pinpoint patterns in the posting times with the highest video views, which we recommend as the best time to post on YouTube.

Of course, these are general recommendations — in this article, I'll also walk you through how to figure out the best time to post on YouTube for your audience, whether you’re a marketer, casual content creator, or full-time YouTuber.

The best time to post on YouTube

The best time to post on YouTube overall is Wednesday at 4 p.m. — we found that videos shared at that time tended to get the highest number of views. Other posting times that got high views are Thursday at 4 p.m. and Monday at 4 p.m.