The Best Time to Post on LinkedIn in 2025: 1 Million Posts Analyzed

We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.

Feb 9, 2025 - 21:50

The Best Time to Post on LinkedIn in 2025: 1 Million Posts Analyzed

After digging into millions of posts sent through Buffer, we’ve pinpointed the best time to post on all major social platforms for maximum engagement and reach — LinkedIn included.

Discovering the best time to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are like clockwork.

I’ll be honest: this is a nice change of pace compared to the unpredictability of social media in general!

It makes sense, of course — LinkedIn’s primary purpose is to connect professionals, and many users need to log on daily for their work, so during regular working hours.

Another fun part of exploring the best time to post on LinkedIn was figuring out the best content type to post on the platform. (Finally, some hard evidence supports my anecdotal claims that folks need to use LinkedIn carousels!)

But I’m getting ahead of myself here. Let’s take a stroll through some stats.

Is there a best time to post on LinkedIn?

After analyzing more than 1 million LinkedIn posts sent through Buffer, we were able to pinpoint some clear posting times when content tended to get higher engagement than others.

So, your LinkedIn content is more likely to get engagement in these windows, whether you're looking to grow a LinkedIn Page for a brand or your own personal brand with a LinkedIn profile.

Social media engagement is a particularly useful benchmark when it comes to pinpointing the best time to post on LinkedIn, and an important metric to keep an eye on as part of your social media strategy.

The LinkedIn algorithm uses engagement — interactions like reactions, comments, and reposts — to predict which content is the most valuable on the platform. The more engagement a post receives, the more likely it is to surface in the LinkedIn feed.

It’s a simplistic way of putting things since there are a myriad of factors that determine how posts are ranked in feeds, but as a rule of thumb — the more engagement your post receives, the more people will see your post.

This is why we consider time slots in which posts got the highest engagement to be the best time to post on LinkedIn.

But — and here’s the rub — every target audience is different.

As I always do in these articles on the best time to post on social media, I advise experimenting with your schedule as part of your LinkedIn marketing strategy, then digging into your social media analytics to uncover your unique best time to post and make the most of the LinkedIn algorithm.

We’ll get into how to do that below.

First, here’s a deep dive into Buffer’s data on the best time to post on LinkedIn in 2025:

The best time to post on LinkedIn for engagement

The best time to post on LinkedIn for high engagement is generally between 7 a.m. and 4 p.m. on weekdays. Posts shared at 10 a.m. and 11 a.m. on Tuesdays and at 10 a.m. and 11 a.m. Thursdays tend to get the most engagement (but they’re only a smidge higher than the rest of the times during this peak workday window.

You can see it all pretty clearly in the graph above. It breaks down the week into hourly chunks, where the darkest blocks are the time slots with the highest engagement (and the best time to post on LinkedIn), and the light to white blocks are the time slots with the lowest engagement.

No data science degrees required to figure out why these slots are the best time to post on LinkedIn — despite the rise of more personal content on the platform, LinkedIn is still primarily used by professionals during business hours.

It’s a safe bet to post content on LinkedIn anytime during these weekday windows, but your post might perform slightly better if shared on Tuesday and Thursday mornings.

As you’ll see from the graph above, engagement picks up mid-morning, lunch breaks, and much of the afternoon as people start scrolling through their LinkedIn feeds when they step back from work.

Unlike other social platforms, where evening slots usually work best, engagement on LinkedIn posts shared later in the day tends to peter out as people leave their offices and head home.