Advertising

In Latest Key Marketing Hire, Starbucks Taps Cheryl Gre...

After a challenging few years for Starbucks, there's been another change at the ...

New Study Reveals the Impact of Relevant Advertising in...

There's no need to pontificate about the power of relevant advertising in live m...

Leith names Leona Coupar head of strategy

The appointment follows the departure of Victoria Milne.

MullenLowe appoints new ECD following Nicky Bullard's d...

Carlos Andrés Rodríguez was promoted from his global creative director position.

The hidden cost of complexity

In an era where marketing complexity is at an all-time high, agencies are grappl...

Orkin Turns Termite Damage Into Fine Art For Category-D...

Swarms of termites--those never-sleeping, constantly-gnawing creepy crawlies--ca...

Channel 4 appoints first influencer marketing agency

The move follows a competitive pitch.

One team, one goal for the win

A united media team for a brand, working in an integrated way across disciplines...

For Snack And Candy Brands, This Is The Start Of The Oz...

In the past few weeks, some of the world’s biggest soda, snack and candy compani...

AI In Q4: What Worked, What Didn’t And What’s Next

AI-driven content and personalization are no longer just an advantage; they’re a...

Generating Demand Gen Demand; Last-Click Attribution On...

The Next Gen Google has struggled to grow Demand Gen, which is like Performance ...

VCCP’s Iva Johan: the real-life consequences of digital...

By Iva Johan, CSO at Bernadette, VCCP’s digital experience agency In today’s hyp...

Week of Feb. 10 Cable News Ratings: The Cable Nets Expe...

This is TVNewser's basic cable network ranker and cable news report for the week...

Has Dove ditched DEI? New spot is all about the humour

“Moist” is a word that Dawn French and Jennifer Saunders used to get a lot of mi...

Week of Feb. 10 Evening News Ratings: ABC Has Gains in ...

ABC World News Tonight is posting gains; however, for the third straight week, t...

Week of Feb. 10 Morning News Ratings: Good Morning Amer...

After a 15-week drought, ABC News' Good Morning America returned to the top spot...

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