Bots And Games Are Back (For Ad Tech)

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are not new to online advertising, but have both roared back into the public consciousness. The first is the scourge of bot traffic, scrutiny courtesy of a recent Adalytics report, and […] The post Bots And Games Are Back (For Ad Tech) appeared first on AdExchanger.

Apr 4, 2025 - 09:35
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Bots And Games Are Back (For Ad Tech)

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are not new to online advertising, but have both roared back into the public consciousness. The first is the scourge of bot traffic, scrutiny courtesy of a recent Adalytics report, and […]

The post Bots And Games Are Back (For Ad Tech) appeared first on AdExchanger.