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Has Dove ditched DEI? New spot is all about the humour
“Moist” is a word that Dawn French and Jennifer Saunders used to get a lot of mileage out of in the 1980s. Then in this century it was co-opted by teenagers to mean lame/wet. Now Dove has brought it back, dialling up the squeamishness that French and Saunders found so amusing. Kathryn Fernandez, head of … The post Has Dove ditched DEI? New spot is all about the humour first appeared on More About Advertising.
“Moist” is a word that Dawn French and Jennifer Saunders used to get a lot of mileage out of in the 1980s. Then in this century it was co-opted by teenagers to mean lame/wet. Now Dove has brought it back, dialling up the squeamishness that French and Saunders found so amusing. Kathryn Fernandez, head of …
The post Has Dove ditched DEI? New spot is all about the humour first appeared on More About Advertising.
