Advertising

3 Things to Expect From This Year’s TV Upfront, A...

Media buyers share insights to the 2025 TV upfront.

Big beast Meta circles principal media buying

Principal-based media buying is all the rage among the big ad holding companies ...

Dreamies’ cats invade the capital

In these grim times we need something lighter so credit to Mars’ Dreamies pet tr...

In The Room Where (The Ad Auction) Happens

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the...

Phones are like oxygen: O2 is ‘essential for living’ in...

It’s a difficult time to be advertising mobile phones, especially when there are...

MAA Ad of the Week: 02 from VCCP

Cradle to grave stuff from any brand can be a bridge too far: ads are only a com...

Exploring The Science Of Eye Tracking And Ad Attention

Attention is not always a good thing. Just ask Barbara Streisand. The post Explo...

AI Overviews Across The Atlantic; The Haters And The Ge...

Google is full-steam ahead with AI Overviews. Plus, don’t post AI-generated pict...

Comic: Ad Tech Startup Hype Cycle

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital a...

O2 is ‘essential for living’ in revamped brand platform

The campaign was created by VCCP.

Sky Sports puts golfers on canvas ahead of the Masters ...

The campaign was created by Sky Creative.

Neysa Wilkins Retiring From WJHG in Panama City After 3...

The evening anchor joined the station in 1993.

Campaign UK Agency of the Year Awards 2024: winners rev...

Mother, MG OMD and Rapp were among the big winners of the evening.

Revolving Door Roundup: PBS News Hour Co-Anchors Named ...

Plus, CNN announces a pair of new hires.

Andrew Vrees to replace Kyle Grimes as GM of WCVB in Bo...

Vrees has been the president and general manager of WMUR in Manchester, New Hamp...

Fox News Sued by Widow of Journalist Killed in Ukraine

Michelle Ross-Stanton is the wife of deceased Fox News video journalist Pierre Z...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.