How to Make Money on TikTok: 10 Ways to Earn in 2025 (With or Without a Huge Following)

Want to monetize your TikTok? Learn 10 ways to make money on TikTok in 2025 — with options for new and established creators.

Apr 21, 2025 - 12:01

How to Make Money on TikTok: 10 Ways to Earn in 2025 (With or Without a Huge Following)

You probably won't have to scroll TikTok for more than a few minutes before stumbling upon a video about how someone has just quit their day job to become a full-time creator. (Not just my algorithm, is it?)

It makes for great content, of course, but there really are loads of ways to earn on TikTok — and I don’t just mean through sponsored posts. TikTok is a standout social media platform when it comes to the sheer volume of ways you can earn — without even leaving the app.

The platform is constantly experimenting with new ways creators can monetize their content, from participating in challenges with cash incentives to receiving rewards for high-performing content.

Whether you're looking for a modest income boost or are ready to become a full-time creator, TikTok can be a rewarding way to monetize as a creator.

Plus, if you’re a creator with a small business, you’ll be pleased to hear TikTok is popular for shopping, too — 71% of consumers say they have bought something after stumbling across it on TikTok. That's good news, whether you want to engage in brand partnerships or sell your own products and merch.

Suffice it to say, there are many ways to make money on TikTok. Most are built right into the platform, others allow you to make money through partnerships or directly from your followers — great if you have a presence on other platforms, too.

Consider what suits your content and audience, and try out some of these effective methods for making money on TikTok.

An important consideration: At the time of writing, TikTok's fate in the US is still in limbo after a ban on the app was extended. But with an increase in ad spend and only a small dip in active users, it appears businesses and TikTok users alike are still scrolling, even in the face of uncertainty.

If you're a creator in the US looking to make money on TikTok, we recommend diversifying your efforts and growing your following simultaneously on TikTok alternatives like Instagram, YouTube Shorts, and Pinterest. You can crosspost your TikTok videos to these other social media platforms so you're not reliant on a single network — a smart choice regardless of a potential ban.

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Plan your TikToks like a pro: Buffer helps you create an endless stream of ideas, schedule your videos at the best time, crosspost to other platforms, and more. Here's how