As ‘recessionposting’ enters overdrive, creators are taking steps to dodge potential blowback

As content creators across the web get swept up into discussions of tariffs and a potential recession, some are adjusting their approach to avoid possible blowback from affected fans.

With Donald Trump’s currently-paused tariffs (save China) threatening to send the global economy into a recession, content creators of all kinds are chiming in, regardless of their usual lane. In addition to the usual suspects in the worlds of investing and personal finance, there are comedians making humor videos about markets crashing, lifestyle influencers posting about recession indicators and political creators making the economy their primary focus in 2025.

Amid the frenzy, some creators are wary of making videos about the potential recession — particularly those who saw what happened to other creators during the most recent financial crash in 2022. Back then, an entire cottage industry of personal finance influencers arose largely to promote and discuss cryptocurrency investing, only to face backlash and a reputation hit from hordes of angry fans after their advice didn’t pan out. 

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