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KFC and Mother ‘double down’ on new Zinger fillets

The new limited-edition KFC Zinger fillet comes sandwiched between two crispy ha...

MullenLowe’s group CCO Nicky Bullard leaves ahead of IP...

Another casualty of the Omnicom-IPG merger has emerged today as Nicky Bullard, g...

Leagas Delaney hires BBH duo as creative partners

Neil Clarke and Jay Phillips have joined Leagas Delaney as the agency’s first cr...

MAA Reader Survey 2025: help us to help you

MAA is launching a major survey of its readership and role in the wider advertis...

Rehab’s Lily Frost: AI’s verdict on the Super Bowl ads

A Super Bowl ad brief is terrifying. Brands get 30 to 60 seconds to grab the att...

Nike moves on from ‘Just Do It’ to ‘So Win’ in Super Bo...

The verdicts on yesterday’s Super Bowl ads will be rolling in – we hope to have ...

Stella Artois introduces Beckham’s long lost twin: Matt...

According to market research company MarketCast and Ad Age, Super Bowl ads have ...

Omnicom chief outlines cost savings as merger with IPG ...

Omnicom has posted reported organic growth of 5.2% for Q4 and full year 2024, pr...

Keoghan cracks Super Bowl for Squarespace

A dollop of Oirish usually plays well in the US and emerald islander of the mome...

Starbucks and Netflix show quality can bob to the surface

Interesting that when you’re trying to turn round an ocean liner of the company ...

Lay’s plays Super Bowl farming card

Lay’s is owned by the mighty Pepsico although one doubts that all three minutes ...

CCO Atkin quits merger-bound McCann after four months

Changes are coming thick and fast to London’s adland. Now recently-appointed McC...

MAA Ad of the Week: Clydesdale junior from FCB New York

Some good ads around this week including some early release Super Bowl spots (Su...

What you get from MAA – and how you can contribute

MAA has more than 40,000 visits a month – from the obvious centres London, NYC a...

Are Musk’s politics derailing the Tesla brand?

Have the wheels come off Elon Musk? History is littered with arrogant business o...

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