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Not all men look like David Beckham in their underwear
How do you make a run-of-the-mill retailer look good? Give it some great advertising that doesn’t overclaim, but still presents the brand in its best light – and hits the target audience. In the case of US chain Men’s Wearhouse, the target audience definitely doesn’t have the physique of fellow underwear models David Beckham or … The post Not all men look like David Beckham in their underwear first appeared on More About Advertising.
How do you make a run-of-the-mill retailer look good? Give it some great advertising that doesn’t overclaim, but still presents the brand in its best light – and hits the target audience. In the case of US chain Men’s Wearhouse, the target audience definitely doesn’t have the physique of fellow underwear models David Beckham or …
The post Not all men look like David Beckham in their underwear first appeared on More About Advertising.